The pace of change in technology, computer hardware, mobile phones and estate agent software in general provides a continual and sometimes bewildering set of choices for any business person. But rather than being a source of constant stress you should embrace these changes as business opportunities to set yourself apart from your competitors, streamline your business and increase your profitability.

Your website is the first point of contact for a lot of people, and this should reflect your company ethos and branding. You should treat it as you would a physical shop front and keep it up-to-date and interesting. As well as design you should consider features such as member login areas, featured property, email and SMS automatic updates, maps, nearest schools and other similar updates. You should also ensure direct and real-time integration with your estate agency software.

The choice of estate agency software you use is also key to how effective your company can be, and can make a big difference to the amount of administration time is spent on the mundane tasks. A good modern estate agency software system will probably be provided via the internet, which means you don't require any servers of your own; a direct cost saving in itself.  It should enable you to automate repetitive tasks such as mail merge and workflow, and enable you to interact with your contacts in an easy and timely fashion via email, mobile messaging, postal and the web.

If you have multiple offices or varied facets to the business such as residential sales, lettings and commercial it would be prudent to look for a software provider than can support all of this in a single system, as you will be able to share contacts and property information across the whole company.

Once you have the software and website working you now need to consider your marketing position, which is no longer just tied to portals and newspapers. Instead consider setting up a Facebook page, Linkedin Group, Twitter page and YouTube channels. Write a regular blog, and have these articles linked to your website.

Always create positive output and release it into a wide number of websites, with links back to your own.
All of this may sound complicated, but if you need any assistance the team at Evolvin are more than happy to discuss your requirements in an informal and friendly fashion.