Social Networking and it's role in the modern business
Social media is not a fad. Businesses who engage in social networking see their products and services get better because they engage and learn directly from customers.
Whether you are a big established company, a small business with loyal clients or an individual with ideas and opinions - social media brings a new opportunity for customers to communicate and play a role in feedback, organisation and promotion.
This is the future of the web and something that a number of parties are looking for, including Google (when ranking your website in the natural search results), your audience and other communities relevant to you.
Google has already announced that real time search results from Twitter, Facebook, blogs and other news sources will be integrated directly within the natural search results. This change has huge implications in terms of brand penetration, what results people will click, as well as creating new opportunities to rank highly. This makes it integral for companies to constantly monitor their brand reputation.
Published : 23/12/2010 09:42