The road show was held at the St David's hotel in Cardiff Bay on the 4-5th November, if you missed it here's a quick run-down of what went on:

• Using social media (Facebook, Twitter, Linkedin and many more) to market and promote your estate agency or lettings business. The benefits are lower marketing costs, an improved number of referrals and general improvement in the number of visitors to your main website through these trusted channels that are a fantastic way to keep potential customers and contacts updated. Find out how social media can help your estate agents' business.

• VOIP – Voice Over IP. This is when you route your phone calls through the internet rather than over conventional phone lines. The cost savings are the main benefit with free calls between your network of offices but also there are advanced features such as voicemail to email and fax to email facilities as standard.

• Advanced estate agency software which is completely customisable and integrates seamlessly with social media sites such as Twitter and Facebook, updating people about your latest properties. There are many other benefits to using Evolvin estate agency software solutions such as virtually no downtime switching between your old software and new and seamless integration of your current database of clients, properties etc. Additional information can be found by visiting the following links:

Commercial estate agency software
Residential estate agency software

• Hosted desktops, virtual servers and computer hardware. Virtual Desktop Infrastructure (VDI) is the best way to reduce costs and improve flexibility of your workforce allowing them to access information on any of your networked computers and guarantees that software is up to date, zero downtime and allows for centralised management of information. The benefits to virtual desktops becomes apparent when you have a team member who works from several offices or if you've ever had your computer crash and can't access essential information.

• Search Engine Marketing for estate agents. Competition is fierce for estate agents on the web and appearing in search results is essential to stay competitive. At the road show experts were on hand to go through the strategy of Search Engine Optimisation (SEO) and also gave customised suggestions to visitors. They also explained how integrating a social media campaign can help SEO.