The Forward Thinking Estate Agent ‘taster' series:
As part of the build-up to the Forward Thinking Roadshow in Bristol we have put together a series of 5 articles by the experts who will be attending the show. These are designed to give you a taste of what the show will involve and also give your business a head start! These will be simultaneously posted to the Linkedin discussion group and also a Facebook Page so please feel free to comment and add your thoughts.
We also look forward to discussing it in person on the 24th of February at the Aztec West Hotel, Bristol.
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Social media as part of your marketing strategy is here to stay...
25million + people use Facebook in the UK, that's 45% of the population, the average time spent on Facebook per month is just over 6hrs. Another interesting stat too before people think that social media is just for the ‘young-uns'! A whopping 56.5% of Facebook users are over 25.*
Doing the basics well such as developing a social media strategy relevant to your target audience, updating your blog regularly, tweeting interesting subjects (not just properties) such as your blog titles and engaging with your customer base through Facebook are fundamentals to modern estate agent marketing. It won't be for everyone, but with
the cost of advertising properties on portals/print media seeming to be the largest drain on marketing budgets for an estate agent, it might be worth trying using social media in conjunction, as we can all do with more leads in the current market place!
I've had conversations with people from the property industry and the consensus seems to be that whilst people are aware of social media they are not sure how to utilise it in a commercial way. If we take advertising in print media as an example the reality is that more people access Facebook every day than buy a newspaper and the ROI of most Facebook add campaigns is higher because you only pay for the people who interact with your advert as opposed to the ‘shotgun' approach of conventional media.
If you would like to find out more about using Facebook and other forms of social media to help your busines come along to the Forward Thinking Estate Agents road-show. To find out more join the Forward Thinking Estate Agent group on
Linkedin.
Written by Rob Court, Marketing Director for
Total Social Hub*(Sources:http://www.clickymedia.co.uk/2010/08/uk-facebook-statistics-for-august-2010/ and http://www.insidefacebook.com/2010/06/08/whos-using-facebook-around-the-world-the-demographics-of-facebooks-top-15-country-markets/)