Evolvin is always interested in the latest developments in social marketing especially those that can help estate agents market themselves better. Always keen to keep an eye on what's going on across the pond, we noticed on
Twitter some American real estate companies talking about
yourplace.com a review site for real estate. It allows the potential house hunter to get real reviews from real people of a city or neighbourhood before they buy a house.
Review sites are an interesting part of social media marketing providing people with the opportunity air their opinions on any type of business from hotels to pet stores and estate agents and letting agents shouldn't ignore the potential.
yelp.co.uk is probably the most prominent and has a massive following with over 12 million reviews and 38 million visits (August 2010). Should the property sector be embracing this kind interest on the web?
The perception is that if businesses invite reviews from their customers on the Internet then they leave themselves open to negative comments to be seen by anyone. This is a possibility, but it gives the business the opportunity to take ownership of a problem they might not have known about before or through other conventional channels. Interestingly, Yelp says that out of 12million+ reviews on its site 83% give businesses positive (more than 3 stars) reviews which would suggest people are more inclined to say good things about your business.
Additionally, there's another plus side, Google indexes the results meaning that it improves your lettings of
estate agents SEO (Search Engine Optimisation) results.
Evolvin strives to keep up-to-date with the latest developments in social marketing, we then deliver intelligent
estate agent software solutions to help our customers market their business more effectively across the social networking sites such as
Facebook,
Twitter and several others. Give us a call to see how we can help your estate agency market itself more effectively in the 21 century.
If anyone knows of any house-buyer review web sites when searching for a property in the UK please let us know and we'll share the knowledge.